Ask any customer trying to get hold of a reservation slot for an iPhone 7 on any of the telco’s website, and they will tell you it is quite an unpleasant experience. Despite many attempts, broken website connections and slow loading pages, which the telcos claim they are experiencing “technical issues”, kept getting in customer’s way and in just a matter of minutes; handsets that consumers wanted were sold out – especially the popular jet black iPhone.

The launch of iPhone 7 is a predictable, time-bound event that telcos have ample time to prepare for. Therefore, could more have been done by the telcos to cope with the high, and sometimes frenzied, demand of the yearly iPhone launches? Surely, as many people would expect, given the technical capabilities and infrastructure the telcos possess.

In today’s day and age, site crashes and slow page-load times can compromise on the overall user experience of a website – which at the end of the day, is what all website owners want to avoid.  As such, we share with you interesting tips and facts that can reduce your page load time and increase your conversions.


Taking a step back to the website design stage, it would also be better to also stress test the site in order to find out the limit to which concurrent users can be served without degrading the site’s performance.

If you value your website, also look for a web hosting partner whose services are a more important differentiator than price, for example, invest in a plan that can offer you dedicated computing resources and web speed that guarantees low packet loss, jitter and latency levels.

Lastly, a powerful server configured with lots of RAM and CPU can definitely help boost your website’s performance.  For instance, if your website runs mission-critical tasks, you can consider purchasing a Virtual Private Server (VPS) that gives you computing power on the cloud that is fully redundant and does not go down. A VPS also beats buying a physical server if you need to cater to a short-term surge in website traffic like the case of iPhone 7, as a physical server costs more and takes weeks to deliver. And should your business grows over time and you require more computing resources, you can add more server power to your VPS easily, unlike a physical server whose capacity is limited based on server specifications.

Has your website experienced any “technical issues” similar to the case of iPhone 7? If so, it is indeed high time you review your entire website infrastructure. Given the increased reliance of e-commerce, perhaps learning from Amazon, Flipkart, Alibaba and TaoBao, who are able to handle larger e-commerce volumes globally, can help.

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